Market Entry Preparation Checklist
Use this checklist before approaching customers, partners, channels, service providers, associations, events, or media contacts in Canada, North America, China-related, or cross-market business contexts.
1. Target market
- □ The target country or region is clear.
- □ The initial market is specific, not simply “North America.”
- □ The company understands whether Canada, the United States, or another market should come first.
- □ The target market choice is linked to budget, product readiness, responsibility, and service capability.
2. Target customer
- □ The primary customer type is defined.
- □ Buyer, user, channel partner, and influencer are not confused.
- □ The website or materials explain who the offer is best for.
- □ The company can describe the customer problem before presenting the product or service.
3. Positioning and buying reason
- □ The offer is positioned clearly for the target market.
- □ The buying reason is specific and practical.
- □ The company is not relying only on price, scale, or generic quality claims.
- □ The value proposition can be explained in one short paragraph.
4. Website and public materials
- □ The website is ready to be sent to a buyer, partner, or service provider.
- □ English pages are clear enough for the target market.
- □ Contact information is visible.
- □ Service or product pages explain scope, audience, and next steps.
- □ The website does not create confusion or reduce trust.
5. Business materials
- □ Company profile is ready.
- □ Service or product introduction is ready.
- □ Case examples or reference projects are available if appropriate.
- □ FAQ or common questions are prepared.
- □ Materials are written for external readers, not internal staff.
6. Responsibility and service readiness
- □ The company understands who will answer customer questions locally.
- □ After-sales, support, training, delivery, or service responsibilities are considered.
- □ Responsibilities are not pushed to a partner without clarification.
- □ Claims about compliance, certification, performance, or warranty are accurate and supportable.
7. Quick scoring
Target market ___ / 5 Target customer ___ / 5 Positioning ___ / 5 Website materials ___ / 5 Business materials ___ / 5 Responsibility ___ / 5 Outreach ___ / 5 Risk assumptions ___ / 5
Total: ___ / 40
This checklist supports general business preparation. It does not promise customers, channels, investment, or business results.